Organic adoption trends

The Australian market is set to follow overseas trend – with organic produce becoming an every day alternative to processed foods.

Below are some worldwide statistics showing the growth of the industry.

• Sales of US organic food and non-food items grew by approx 20% in 2003 to reach $10.8 billion. Organic food sales now represent approx 2% of organic food sales in the US.
  Organic Trade Assoc 2004 Manufacturer Survey – conducted by Nutrition Business Journal, San Diego.

• Over 40% of all organic users are between 36 – 55 years old. Organic users are 25% more likely to have a bachelors degree or post-graduate degree.
  Organic Consumer Trends 2001, Natural Marketing Institute
  

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